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Crawford Craige

President

Crawford oversees Balsam’s Real Estate, Club Membership, and Development entities on a day-to-day basis. Crawford has spent the last 12 years working in the real estate development industry. Prior to coming to Balsam in 2017, he spent 10 years with a Charlotte-based developer, Crescent Communities, where he held multiple roles in developing their Lake James and Palmetto Bluff projects. Crawford graduated from Sewanee: The University of the South with a degree in History and went on to earn his Master of Real Estate Development from Portland State University’s School of Urban Studies and Planning in Portland, Oregon. Originally from Atlanta, Crawford frequently made his way to the mountains of western North Carolina in his free time, ultimately leading him to move to the area in 2007. He currently lives in Asheville with his wife and three young children.

Sean McLaughlin

Director of Sales

Sean has been working in the luxury real estate industry for over 15 years. From selling at The Cliffs at Walnut Cove from 2007 to 2013, developing Nanuku Auberge residences in Fiji from 2014 – 2018 to selling oceanfront real estate at Four Seasons Caye Chapel in Belize, Sean has sold over $250 million in homes and land throughout his career.

Sean is also Partner at Mountain Oak properties since its original start in 2013. Sean graduated from the University of Michigan Business School but resides in Asheville, NC, with his Australian wife and step-daughter! As a family, they enjoy boating, skiing, hiking, and everything that the western North Carolina area offers. Sean looks forward to enriching both the community and the team at Balsam Mountain Preserve!

Emma Wieber

Executive Chef

Born in Santa Rosa, California Emma moved to western North Carolina as a young child, where she has happily called home since! Once moving to Asheville, she attended high school at the Asheville School — a private boarding school where she met people from all around the world. Through making those close connections, she learned about different cultures and the food from across the globe. Emma started her education at Western Carolina University, majoring in Nutrition and Dietetic, but her love for cooking redirected her to culinary school at Asheville Buncombe Technical College – known for its respected culinary program. She was invited to their competitive culinary team, consisting of five females who won first place at both the State and Regional competitions, leading to winning 4th place at the National competition in Orlando, Florida. Through the years, Emma has worked under excellent chefs, including Old Edwards Inn and Spa/Club in Highlands, NC – a Relais and Chateaux property, The Cliffs at Walnut Cove, and of course Balsam Mountain Preserve under Chef Edwin Bloodworth and Chef Michael Swann. When Emma is not cooking, she enjoys exploring the culinary experience that Asheville offers with her wife and two dogs.

Gavin Baldwin

Fitness Director

Our Fitness Director provides members with a variety of Wellness Programs such as aqua aerobics, boot camp, mobility training, and personal training — his favorite. Gavin grew up a short drive from Balsam Mountain in Nantahala, NC. He studied Health and Physical Education at Western Carolina University, where he was given the opportunity to work with and train student athletes across a broad spectrum of sports including golf, track, basketball, tennis, and football. Through this experience, he developed a passion for health, fitness, and helping others achieve their goals. He has been on staff at Balsam Mountain Preserve for almost two years, and he looks forward to helping the wellness program grow while helping the members stay healthy and active.

Lila

Equestrian Manager

A Greenville, SC, native, Lila was bitten by the horse bug at a young age. She took lessons from several trainers in her area, and her love for the equestrian lifestyle continued to grow. After completing her bachelor’s in Animal Science at Clemson University, she took a job working for a hunter/jumper veterinarian during the 2016 show season. While life on the road had its adventures, she was anxious to reestablish a home base. Lila has always loved facilitating the human/equine bond and what better way to do that than with a program like Balsam’s? From pony rides to scenic trails, kids camp to Pinot and Ponies, Lila loves getting people down to the stables to
meet the horses.

Phil Satterfield

General Manager, Club

Club at Balsam Mountain — General Manager
Phil has a long career in the private club industry with various roles as General Manager and as Clubhouse Manager over the past 20+ years. He polished his food and beverage skills early in his career at Carmel Country Club in Charlotte, and advanced his career with East West Partners Club Management and Crescent Resources in Charlotte, Arizona, and Reno before returning to the Southeast in 2013, at Dataw Island Club in South Carolina. Phil is a University of North Carolina-Chapel Hill, Kenan Flagler Business School graduate. Phil and his wife are from Beaufort, South Carolina, but love calling the mountains of western North Carolina home.

Travis Wilson

HEAD GOLF PROFESSIONAL

A Certified Professional in Golf Operations with the PGA of America and currently pursuing a PGA Master Professional Status, Travis has over 20 years of club and teaching experience working with a broad range of students from beginners who have never touched a club to PGA Tour Latin America Professionals. When he’s not on the course, Travis lives on a small farm in Haywood County with his wife, Deanna, and their three young children.

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Terms of Use Effective Date: Apr 1, 2021
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Accessibility STATEMENT:
The Preserve at Balsam Mountain is committed to facilitating the accessibility and usability of its website. Our goal is to provide an accessible and barrier-free environment for our website, online services and other technology.

We will be updating our website over time to implement the relevant portions of the World Wide Web Consortium’s Web Content Accessibility Guidelines 2.0 Level AA (WCAG 2.0 AA), which will also bring our website into further conformance with the Section 508 Web Accessibility Standards developed by the United States Access Board (Section 508).

Please be aware that our efforts are ongoing. If, at any time, you require assistance please contact us directly at 828.631.1040.
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ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THE DOCUMENTS REQUIRED BY THE NORTH CAROLINA DEPARTMENT OF REAL ESTATE.
Presented plans, materials and specifications are subject to architectural and other revisions at the sole discretion of the developer, builder or architect, or as may be requested by law. Floor plans may not be to scale. Any furniture, appliances or decorator ready items depicted herein are shown for artistic and illustrative purposes only and are not included in the purchase and sale of the residence. There are various methods for calculating the total square footage of a residence and the quoted square footage of a unit may vary. All conditions and descriptions of amenities and facilities are subject to the Developer’s continuing quality improvement programs. For more information about the Balsam Mountain Trust please visit https://bmtrust.org/.
Obtain a Property Report required by Federal Law and read it before signing anything. No Federal agency has judged the merits of value, if any, of this property. This material shall not constitute a valid offer in any jurisdiction where prior registration is required and has not been completed, and eligibility for purchase will depend upon the state of residency of the purchase.
The Balsam Mountain Preserve map is an artist rendering and is not to scale. The map details may vary from the actual construction and the actual amenities may vary from what is shown. Floorplans and square footages for residential offerings are approximate. All representations are subject to the developer’s continuing project and product improvement programs.
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Balsam Mountain Preserve

Contact us today to schedule a visit and see for yourself what it means to spend time with the ones you love most at Balsam Mountain Preserve

Our Team

The Faces of Balsam Mountain

Crawford Craige

President

Sean McLaughlin

Director of Sales

Emma Wieber

Executive Chef

Gavin Baldwin

Director of Fitness

Lila Kirby

Equestrian Manager

Phil Satterfield

General Manager, Club

Travis Wilson

Head Golf Professional

Want to join the dynamic team at Balsam Mountain Preserve?

We’re always looking for motivated people who will love our community as much as we do.

See our current job openings.
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